Retail Catalogues + Look Books

for Hannahs & Pulp

Art Direction

A selection of the 50+ retail catalogues and look books I designed for Hannahs.

The brief was for every catalogue to look different, but to still be identifiable as a Hannahs, Pulp or Hush Puppies catalogue and fit in with the overarching design theme for the season. The general parameters were the same each time – a combination of differently shaped products; offers; copy for each product; special price points; headings or blurbs about the look of the moment; seasonal images; logos and T&Cs – but the challenge was to look at each catalogue brief with fresh eyes whilst building on knowledge I gained on previous catalogues.