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Art Direction
Directing animator on
character design
Styling of life action set
This TVC was conceived to promote a new streetwear style, with the ribbed sole being a major feature. The client wanted a concert / music festival feel to the ad, so I came up with the idea of using the shoe as the concert hall. As a fan of James’ animated short Tarboy it was great fun to work with him to get the characters perfected for our target audience.
Animation & character design by James Lee . Production by Upstage Productions