Krav Maga is the Israeli self defence system utilised by the IDF, and various military and law enforcement agencies around the world. The popular Krav Maga Training Academy, headquartered in Brisbane, needed new branding to better reflect its high standard of teaching and values.
The central hexagonal motif of the logo mark is based on the beehive – a concept that at the centre of KMTA is the community, the instructors and students who make up the school. The hexagon also references the Star of David’s core, as seen on the flag of Israel – a salute to the origin of Krav Maga. The three chevrons (one implied as part of the hexagon) reference the progression in training and confidence of its students, as well as representing the three main levels of study — Practitioner, Graduate and Expert.