Art Direction
250 pages of copy. Thousands of offers. 8 states & territories. Hundreds of images. Much like the Entertainment Book (which incidentally is the brainchild of a former API employee) the API National Directory contains an incredible amount of information that needs to be communicated concisely and accurately, and be easy to navigate. I achieved this by utilising a clear typographic hierarchy, and colour coding pages by area and topic, including icons and other markers to help facilitate navigation. Completing this project required a high degree of organisation and a keen eye for detail.