Andrew Morton Branding

Logo & Businesscard

This logo mark has a few different ideas woven through it. First of all the idea of balancing the human and the tech elements to create a balance whole are are communicated by the ying and yang-esque form of the logo. Secondly, the web is about sharing – sharing knowledge, data, experiences, just like the “A” and the “M” in this mark share common elements. Since the web dev / ios dev spaces are such fast-moving, ever-changing and multi-faceted disciplines I used a multi-faceted pattern instead of a solid colour.